Netflix has been in a downswing lately, with customer support waivering as prices rose and the company’s structure came into question with the Qwickster debacle. The latest news may do something to raise consumer confidence, as Netflix has secured the exclusive rights to stream the final reunion season of Arrested Development. The long awaited project is finally set to roll out in 2013 as a lead-in for the upcoming movie, serving as a way to catch up with the series’s memorable characters. The season will run for 10 episodes, each focusing on a different character with increasingly interweaved plots until the end of the season. The whole central cast from the previous three seasons will return, with filming to slated to take place next summer.
This move signals Netflix’s desire to enter the original content game, adding value to their service above and beyond a back catalog of content provided by networks. Chief Content Officer Ted Sarantos commented favorably upon their strategy and working with Fox to get the ball rolling:
Arrested Development is one of the finest American comedies in TV history and its return through Netflix is a perfect example of how we are working closely with studios and networks to provide consumers with entertainment they love. [….] It’s also a perfect example of how broad and successful our relationship has become with Fox as we work together with their film, television, international and digital divisions on several exciting initiatives.